I fired my bookkeeper in December 2025.

December 2025. My Amazon business had crossed $5M in annual revenue. I had a $800/month bookkeeper, a QuickBooks subscription nobody touched, and five months of books that hadn't been reconciled. I didn't know what my profit margin was last Tuesday. I barely knew what it was last quarter. Five million dollars moving through my business and I was flying completely blind.

January 2026. My creatine 1lb went out of stock on Amazon for eleven days. Nobody was watching inventory. The stockout cost me an estimated $40,000 in lost revenue and three weeks of BSR ranking recovery. My bookkeeper didn't mention it. My dashboard didn't mention it. I found out because a customer emailed me asking where the product went.

February 2026. A CDTFA notice arrived from California. $1,855 in sales tax. I'd crossed nexus in two other states I hadn't been tracking either. My accountant charged me $5,000 to sort it out. Sales tax nexus isn't exotic — it's just a threshold. But I had no system alerting me when I crossed it. That's the kind of thing a software tool should catch automatically.

I was running six dashboards: Shopify, Amazon, Google Ads, Meta, QuickBooks, and my bank. None of them talked to each other. Every morning I'd spend 45 minutes opening tabs, exporting CSVs, and trying to manually reconcile numbers that were supposed to be the same number. I was spending more time trying to understand my business than actually running it.

April 2026. I decided to build the tool instead. Not for accountants — accountants already have software. Not by engineers who've never run a business — they build features that look good in demos. I built it for founders who've lived exactly this: $40K stockouts, surprise tax bills, five months of unreconciled books, and six dashboards that have never agreed on anything.

FNDR connects your bank via Plaid, syncs every channel you sell on, categorizes every transaction with AI, and sends you a plain-English summary every morning before breakfast. P&L, cash position, what sold, what's running low, what the ads returned. One email. No tabs. No spreadsheets. No bookkeeper chasing receipts. Your business. In your inbox. At 6am.

No credit card required · $49.99/month after trial